M.Sc. Anika Kunz

Textes (1)

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  Complaint Management Unlocked. The effects of different variations of reactive versus proactive webcare on consumer responses and the mediating effect of customer expectations

  N° de catalogue

  267580

  Matière:

  Médias / Communication - Relations publiques, Publicité, Marketing, Médias sociaux

  Catégorie:

  Thèse de Master, 2013

  Prix:

  US$ 16,99