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The impact of multi-vendor loyalty programs on the consumers' online purchase process

An investigation based on Payback


Term Paper (Advanced seminar), 2014

20 Pages, Grade: 1.3


Excerpt


Table of contents

1. Introduction

2. Literature Review

3. Methods
3.1 Empirical Setting and Theoretical Sample
3.2 Procedure
3.3 Data Analysis

4. Results
4.1 Payback’s Influence on Consumers’ Purchase Behavior and Decisions
4.2 Prototypic Extended Online Purchase Processes

5. Discussion
5.1 Theoretical Contributions
5.2 Practical Contributions
5.3 Study Limitations and Generalizability

6. References

7. Appendix

Excerpt out of 20 pages

Details

Title
The impact of multi-vendor loyalty programs on the consumers' online purchase process
Subtitle
An investigation based on Payback
College
LMU Munich  (Institute for Strategy, Technology and Organization)
Grade
1.3
Author
Year
2014
Pages
20
Catalog Number
V450749
ISBN (eBook)
9783668857704
ISBN (Book)
9783668857711
Language
English
Keywords
loyalty programs, Loyalitätsprogramme, customer loyalty, purchase process, online purchase, ecommerce, Onlineeinkauf, Kaufprozess, payback, utilitarian, hedonic, competitive advantage, Wettbewerbsvorteil, Kundenloyalität, switching costs, CRM, Customer Relationship Management, online decision making, interviews, qualitative Studie
Quote paper
M.Sc. Vanessa Ostertag (Author), 2014, The impact of multi-vendor loyalty programs on the consumers' online purchase process, Munich, GRIN Verlag, https://www.grin.com/document/450749

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