Leseprobe
Table of Contents
Executive Summary
List of Figures
List of Abbreviations
1 Introduction
2 Problem Definition
3 Objectives
4 Methodology
5 Main Part
5.1 Job Advertising vs. Image Advertising
5.2 HR Consultants and Agencies
5.3 Online Marketing in HR
5.4 Contact Management
5.5 Corporate Culture and Leadership Style
5.6 HR Policies and Management
5.7 Applicant Relationship Management
5.8 Vacancies and Job Profiles
5.9 Employer Branding
5.10 Company Culture and Employer Branding at Netflix
6 Results
7 Conclusion
8 ITM
8.1 Economics
8.2 Marketing
8.3 Corporate Finance
8.4 Strategic Corporate Management
8.5 Business Law
8.6 Soft Skills & Leadership Qualities
8.7 Research Methods
8.8 Management Decision Making
8.9 Business Ethics and Sustainability
Bibliography
- Arbeit zitieren
- Alexander Rühl (Autor:in), 2016, Talent Management and HR Marketing. From Job Advertising to Employer Branding, München, GRIN Verlag, https://www.grin.com/document/354291
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