Extracto
Table of contents
List of abbreviations
List of Figures
List of Tables
1 Introduction
Theory of Employer Branding
1.1 Essentials
1.2 Positioning
1.3 Implementation of Employer Branding Strategy in Companies and Organizations
1.3.1 Analysis Phase: Target Group Needs
1.3.2 Planning Phase: Employer Value Proposition
1.3.3 Determination of the Employer Brand
1.3.4 Implementation Phase: Internal and External Communication
2 Theory of Nonprofit Organizations
2.1 Positioning
2.2 Internal Organization Structure
2.3 Objectives
2.4 Challenges and Issues of the Nonprofit Sector With Respect to Human Resource - and Marketing Management
3 Employer Branding in Nonprofit Organizations
3.1 Limits
3.2 Greatness
4 Conclusion
List of literature
Final del extracto de 19 páginas
- Citar trabajo
- Irina Düsseldorf (Autor), 2015, Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations, Múnich, GRIN Verlag, https://www.grin.com/document/350009
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