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Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations


Term Paper (Advanced seminar), 2015

19 Pages, Grade: 2,0


Excerpt


Table of contents

List of abbreviations

List of Figures

List of Tables

1 Introduction
Theory of Employer Branding
1.1 Essentials
1.2 Positioning
1.3 Implementation of Employer Branding Strategy in Companies and Organizations
1.3.1 Analysis Phase: Target Group Needs
1.3.2 Planning Phase: Employer Value Proposition
1.3.3 Determination of the Employer Brand
1.3.4 Implementation Phase: Internal and External Communication

2 Theory of Nonprofit Organizations
2.1 Positioning
2.2 Internal Organization Structure
2.3 Objectives
2.4 Challenges and Issues of the Nonprofit Sector With Respect to Human Resource - and Marketing Management

3 Employer Branding in Nonprofit Organizations
3.1 Limits
3.2 Greatness

4 Conclusion

List of literature

Excerpt out of 19 pages

Details

Title
Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations
Course
Human Ressource
Grade
2,0
Author
Year
2015
Pages
19
Catalog Number
V350009
ISBN (eBook)
9783668370135
ISBN (Book)
9783668370142
File size
930 KB
Language
English
Keywords
greatness, limits, employer, branding, human, resource, strategy, nonprofit, organizations
Quote paper
Irina Düsseldorf (Author), 2015, Greatness and Limits of Employer Branding as a Human Resource Strategy for Nonprofit Organizations, Munich, GRIN Verlag, https://www.grin.com/document/350009

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