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Samsung's international strategy. An Analysis

Name: Samsung's international strategy. An Analysis
Price: 18.95 EUR
Availability: InStock
Author: Fei Ying
ISBN: 978-3-668-28291-9

Essay, 2016

18 Pages

Fei Ying (Author)

Excerpt

Executive Summary

Introduction

Overview of Samsung
Development of Samsung
Company structure

Samsung mobile external environment analysis
PEST Analysis
Political factors
Economic factors
Social-cultural factors
Technological factors
Porter’s five forces analysis
Bargaining power of Suppliers
Bargaining power of Customers
Rivalry among existing firms
Threats of new entrants
Threats of substitute products of services

Key drivers of the mobile industry to influence Samsung international performance
Technology
Regulatory
Cost reduction
Buyer power

Evaluation and recommendation

Conclusion

References

Excerpt out of 18 pages

Details

Title: Samsung's international strategy. An Analysis
Course: international business
Author: Fei Ying (Author)
Year: 2016
Pages: 18
Catalog Number: V338598
ISBN (eBook): 9783668282902
ISBN (Book): 9783668282919
File size: 758 KB
Language: English
Keywords: Samsung, Samsung Group, Mobile Phone, Samsung Galaxy, international business, international strategy