Extracto
1. Introduction
1.1 Motivation, Structure and Goals
1.2 Role of Design and Brand in Marketing
2. Theoretical Foundations
2.1 Definitions
2.2 Underlying Theories
3. Interaction of Design and Brand and Its Effects on Product Evaluation
3.1 Interaction of Design and Brand
3.1.1 Interaction of Corporate Design and Brand
3.1.2 Interaction of Package Design and Brand
3.1.3 Interaction of Product Design and Brand.
3.2 Influence of Design and Brand on Product Evaluation and Purchase Intention
4. Conclusion
4.1 Discussion of Central Results
4.2 Implications for Theory and Practice
Literature Overview of Empirical Research
Bibliography
Final del extracto de 48 páginas
- Citar trabajo
- Mareike Schröder (Autor), 2012, Interaction of Design and Brand. A literature review and analysis, Múnich, GRIN Verlag, https://www.grin.com/document/286805
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