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Interaction of Design and Brand. A literature review and analysis

Name: Interaction of Design and Brand. A literature review and analysis
Price: 27.95 EUR
Availability: InStock
Author: Mareike Schröder
ISBN: 978-3-656-87560-4

Seminar Paper, 2012

48 Pages, Grade: 1,0

Mareike Schröder (Author)

Excerpt

1. Introduction
1.1 Motivation, Structure and Goals
1.2 Role of Design and Brand in Marketing

2. Theoretical Foundations
2.1 Definitions
2.2 Underlying Theories

3. Interaction of Design and Brand and Its Effects on Product Evaluation
3.1 Interaction of Design and Brand
3.1.1 Interaction of Corporate Design and Brand
3.1.2 Interaction of Package Design and Brand
3.1.3 Interaction of Product Design and Brand.
3.2 Influence of Design and Brand on Product Evaluation and Purchase Intention

4. Conclusion
4.1 Discussion of Central Results
4.2 Implications for Theory and Practice

Literature Overview of Empirical Research

Bibliography

Excerpt out of 48 pages

Details

Title: Interaction of Design and Brand. A literature review and analysis
College: University of Mannheim
Course: Marketing Research Seminar
Grade: 1,0
Author: Mareike Schröder (Author)
Year: 2012
Pages: 48
Catalog Number: V286805
ISBN (eBook): 9783656875598
ISBN (Book): 9783656875604
File size: 2438 KB
Language: English
Keywords: interaction, design, brand

Quote paper: Mareike Schröder (Author), 2012, Interaction of Design and Brand. A literature review and analysis, Munich, GRIN Verlag, https://www.grin.com/document/286805

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