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Corporate Social Responsibility in Spain

Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group


Bachelor Thesis, 2011

56 Pages, Grade: 1,0


Excerpt


Table of Contents

1. Introduction and Aims of Research
A. Problem Statement – Purpose
B. Research Question
C. Research Structure and Content

2. Corporate Social Responsibility – An Overview
A. Issue and Development
B. Theoretical Concepts
Corporate Social Responsibility - Stakeholder Approach
Corporate Citizenship
Corporate Governance
Sustainable Development
Philanthropy
Business Ethics
Socially Responsible Investment (SRI)
C. Measuring and Reporting
D. Critics
E. Consumer Perceptions

3. Corporate Social Responsibility in Spain – A National Dimension

4. INDITEX – A Company Profile

5. Research and Methodology
Sample
Qualitative Interviews
Data Analysis
Limitations

6. Findings
A. General purchasing behavior
B. Perception of the Inditex Group
C. Opinion on CSR and its Influence on Buying Behavior
D. Conclusion

7. Managerial Implications

8. Recommendations for further research

References

Appendix

Excerpt out of 56 pages

Details

Title
Corporate Social Responsibility in Spain
Subtitle
Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group
College
Vienna University of Economics and Business  (International Marketing Management)
Grade
1,0
Author
Year
2011
Pages
56
Catalog Number
V265446
ISBN (eBook)
9783656550990
ISBN (Book)
9783656551041
File size
679 KB
Language
English
Notes
Including an empirical study of consumer perceptions about Fashion retail. Drawing on a diverse sample of spanish citizens.
Keywords
Corporate Social Responsibility, CSR, Spain, Cultural Study, Retail Industry, Fashion, Textil Industry, Inditex, Empirical Study, Bachelorthesis, Spanien, Kultur, Modebranche, empirische Studie, Textilindustrie, Marketing
Quote paper
Hanna Grabenhofer (Author), 2011, Corporate Social Responsibility in Spain, Munich, GRIN Verlag, https://www.grin.com/document/265446

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