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Corporate Social Responsibility in Spain

Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group


Thèse de Bachelor, 2011

56 Pages, Note: 1,0


Extrait


Table of Contents

1. Introduction and Aims of Research
A. Problem Statement – Purpose
B. Research Question
C. Research Structure and Content

2. Corporate Social Responsibility – An Overview
A. Issue and Development
B. Theoretical Concepts
Corporate Social Responsibility - Stakeholder Approach
Corporate Citizenship
Corporate Governance
Sustainable Development
Philanthropy
Business Ethics
Socially Responsible Investment (SRI)
C. Measuring and Reporting
D. Critics
E. Consumer Perceptions

3. Corporate Social Responsibility in Spain – A National Dimension

4. INDITEX – A Company Profile

5. Research and Methodology
Sample
Qualitative Interviews
Data Analysis
Limitations

6. Findings
A. General purchasing behavior
B. Perception of the Inditex Group
C. Opinion on CSR and its Influence on Buying Behavior
D. Conclusion

7. Managerial Implications

8. Recommendations for further research

References

Appendix

Fin de l'extrait de 56 pages

Résumé des informations

Titre
Corporate Social Responsibility in Spain
Sous-titre
Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group
Université
Vienna University of Economics and Business  (International Marketing Management)
Note
1,0
Auteur
Année
2011
Pages
56
N° de catalogue
V265446
ISBN (ebook)
9783656550990
ISBN (Livre)
9783656551041
Taille d'un fichier
679 KB
Langue
anglais
Annotations
Including an empirical study of consumer perceptions about Fashion retail. Drawing on a diverse sample of spanish citizens.
Mots clés
Corporate Social Responsibility, CSR, Spain, Cultural Study, Retail Industry, Fashion, Textil Industry, Inditex, Empirical Study, Bachelorthesis, Spanien, Kultur, Modebranche, empirische Studie, Textilindustrie, Marketing
Citation du texte
Hanna Grabenhofer (Auteur), 2011, Corporate Social Responsibility in Spain, Munich, GRIN Verlag, https://www.grin.com/document/265446

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