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The Negotiation Process between Suppliers and Retailers in a Context of High Power Asymmetries

Name: The Negotiation Process between Suppliers and Retailers in a Context of High Power Asymmetries
Price: 17.95 EUR
Availability: InStock
Author: International Master of Business Administration Nadine Ghanawi
ISBN: 978-3-656-45273-7

Seminar Paper, 2013

16 Pages, Grade: 1,5

International Master of Business Administration Nadine Ghanawi (Author)

Excerpt

Agenda

List of Abbreviations

List of Figures

List of Tables

1. Introduction

2. Supplier-Retailer Relationships in Negotiations
2.1 The Exchange of Information
2.2 Finding the Lowest Common Denominator

3. Case Study Analysis – Negotiating with Wal-Mart
3.1 Background
3.2 Actor Analysis
3.2.1 The Retailer’s Position – The Power to Make or Break
3.2.2 The Supplier’s Position – Homegrown Freshness
3.3 Structure and Context
3.4 Negotiation Strategy and Process

4. Key Findings and Negotiation Principles

Excerpt out of 16 pages

Details

Title: The Negotiation Process between Suppliers and Retailers in a Context of High Power Asymmetries
College: Novancia Business School Paris
Grade: 1,5
Author: International Master of Business Administration Nadine Ghanawi (Author)
Year: 2013
Pages: 16
Catalog Number: V229419
ISBN (eBook): 9783656451990
ISBN (Book): 9783656452737
File size: 684 KB
Language: English
Keywords: negotiation, process, suppliers, retailers, context, high, power, asymmetries

Quote paper: International Master of Business Administration Nadine Ghanawi (Author), 2013, The Negotiation Process between Suppliers and Retailers in a Context of High Power Asymmetries, Munich, GRIN Verlag, https://www.grin.com/document/229419

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