Leseprobe
Agenda
List of Abbreviations
List of Figures
List of Tables
1. Introduction
2. Supplier-Retailer Relationships in Negotiations
2.1 The Exchange of Information
2.2 Finding the Lowest Common Denominator
3. Case Study Analysis – Negotiating with Wal-Mart
3.1 Background
3.2 Actor Analysis
3.2.1 The Retailer’s Position – The Power to Make or Break
3.2.2 The Supplier’s Position – Homegrown Freshness
3.3 Structure and Context
3.4 Negotiation Strategy and Process
4. Key Findings and Negotiation Principles
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- International Master of Business Administration Nadine Ghanawi (Autor:in), 2013, The Negotiation Process between Suppliers and Retailers in a Context of High Power Asymmetries, München, GRIN Verlag, https://www.grin.com/document/229419
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