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The Renault-Nissan Alliance

Assignment paper / case study (English Version)


Seminar Paper, 2012

19 Pages, Grade: 1,3


Excerpt


Table of Contents

A List of figures and tables

1 Introduction
1.1 Executive Summary
1.2 Introduction into the case study

2.2 Objectives

2.3 Methodology

2 Basic facts: Resources and capabilites
2.1 The culturalweb
2.2 Globalization drivers
2.3 Cultural differences

3 Critical analysis
3.1 Factor conditions
3.2 Firm strategy and structure
3.3 Related and supporting industries
3.4 Demand conditions

4 Results

5 Conclusion

6 Bibliography

Excerpt out of 19 pages

Details

Title
The Renault-Nissan Alliance
Subtitle
Assignment paper / case study (English Version)
College
University of Applied Sciences Berlin  (Int. Management)
Course
Operative Marketing
Grade
1,3
Author
Year
2012
Pages
19
Catalog Number
V208787
ISBN (eBook)
9783656362555
ISBN (Book)
9783656363187
File size
686 KB
Language
English
Notes
This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.
Keywords
nissan, renault, alliance, case, study
Quote paper
Martin Thomas (Author), 2012, The Renault-Nissan Alliance, Munich, GRIN Verlag, https://www.grin.com/document/208787

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