Extrait
Table of contents
Executive Summary
1. Introduction
1.1 Company Background
1.2 Purpose
2. Marketing Objectives
3. Financial Objectives
4. Target Markets
4.1 Existing Market
4.2 Potential Market
5. Strategy
5.1 Market Penetration
5.2 Market Development
5.3 Product Development
6. Marketing Mix
6.1 Product
6.2 Price
6.3 Promotion
6.4 Place
6.5 Packaging
6.6 Positioning
6.7 People
7. Controls
8. Implementation
9. Conclusion
10. References
Fin de l'extrait de 16 pages
- Citation du texte
- Yasir Farabi (Auteur), 2012, Marketing Plan of Virgin Australia, Munich, GRIN Verlag, https://www.grin.com/document/197080
Textes similaires
Devenir un auteur
✕
Extrait de
16
pages
Commentaires