Extracto
Table of contents
Executive Summary
1. Introduction
1.1 Company Background
1.2 Purpose
2. Marketing Objectives
3. Financial Objectives
4. Target Markets
4.1 Existing Market
4.2 Potential Market
5. Strategy
5.1 Market Penetration
5.2 Market Development
5.3 Product Development
6. Marketing Mix
6.1 Product
6.2 Price
6.3 Promotion
6.4 Place
6.5 Packaging
6.6 Positioning
6.7 People
7. Controls
8. Implementation
9. Conclusion
10. References
Final del extracto de 16 páginas
- Citar trabajo
- Yasir Farabi (Autor), 2012, Marketing Plan of Virgin Australia, Múnich, GRIN Verlag, https://www.grin.com/document/197080
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