Excerpt
Table of Content
1. Introduction
2. Marketing Environment: Overview
2.1. Macro environment
2.1.1. PEST Analysis
2.2. The Micro environment
2.2.1. Porter’s five forces
3. Adaptation versus Standardisation
4. Recommendation and Conclusion
5. List of References
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- Bsc Hons, MA Nicole Burkardt (Author), 2007, Evaluation of the marketing environment for private health care in the USA and China , Munich, GRIN Verlag, https://www.grin.com/document/154698
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