3 titles published
Commercially driven customer-obsessed digital marketing strategy leader with solid hands-on experience in digital marketing, video content, paid social, PPC and ecommerce activation. Works closely with brands to drive online revenue growth and conversion through innovative strategies. Crafts user experiences that ensure a seamless journey from discovery to conversion while raising consumer engagement across all channels. Solid understanding of direct response, media planning, customer insights and analytics. Leads media planning and creative execution for online campaign activation while monitoring key metrics. Deep knowledge of digital content, multichannel campaigns including paid social media, display, video virals, organic, native and SEO. Experienced in stakeholder management in complex matrix environments with deep passion for the latest digital trends. Takes ownership and moves quickly to deliver measurable results, while owning campaigns performance and driving P/L in an ecommerce environment. Known for simplifying the complex with strong ability to come up with innovative and boundary pushing creative concepts and solutions. Worked on both client-side and agency-side managing profitability while influencing different cultures up to C-suite level through a light touch collaborative approach and working closely with business and technical teams as well as experience managing relationships with media and creative agencies. Adopts an insight-driven performance marketing approach focusing on persona targeting, journey mapping with proven high conversion rates. MBA focusing on social media monetization strategies for multinational brands, Mo is also a speaker in conferences and is passionate for photography, videography and latest technology trends. Retail, Telecom, FMCG, Luxury Goods, Automotive, Tech, Energy and Apps.
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