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homo_neurobiologicus
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Neuromarketing: Was passiert im Kopf des Konsumenten?
Ein Einblick in die Neuroökonomie und deren Nutzen für die Marktforschung.
Author:
Felix Ilse (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis, 2012
Price:
US$ 22.99
