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Messmodell_zur_Markenbewertung
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Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Author:
Christoph Stummvoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis, 2011
Price:
US$ 31.99
