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Analyse von Kaufhistorien und des Markenwechselverhalten mit Verfahren der Sequenzanalyse. Eine empirische Untersuchung auf Basis von Assoziationsregeln
Author:
Christian Krautwurst (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2002
Price:
US$ 36.99
