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Life-Cycle-Management in der Pharmabranche
Marketingabwehrmaßnahmen durch Innovatoren gegenüber Generika-Herstellern im Rahmen des Produktlebenszyklus-Konzepts
Author:
Philip Sipos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis, 2010
Price:
US$ 18.99
