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ressourcenbasierter Ansatz
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Zur Generierung nachhaltiger Wettbewerbsvorteile aus Markt- bzw. Kundenperspektive
Der Resource-based View und der Beitrag des Marketing
Author:
Julika Fricke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis, 2008
Price:
US$ 36.99
