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Brands in the Retrospective. A consumer motivation study
Master's Thesis 2004 -
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Motivation in Open Innovation - An Exploratory Study on User Innovators
Diploma Thesis 2006 -
Risk measures - value at risk and beyond
Master's Thesis 2007 -
Development of a new competence and behaviour model for skills in working with people for project managers
Doctoral Thesis / Dissertation 2006 -
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Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?Master's Thesis 2009 -
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Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics marketBachelor Thesis 2010 -
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyaltyMaster's Thesis 2007 -
Microcredits and peer-to-peer lending as financing tools for start-ups in Germany
Bachelor Thesis 2011 -
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Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brandsMaster's Thesis 2011 -
Network Marketing - Enrichment or deception?
Master's Thesis 2010 -
The Importance of Business Ethics and Sustainability within Supply Chains
An analysis with particular reference to the fur businessMaster's Thesis 2011 -
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Customer Evaluations of Service Failure and Recovery Encounters
Doctoral Thesis / Dissertation 2002 -
Global Diversity Management Science
Research Paper (postgraduate) 2012 -
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International Market Entry Strategies of Multinational Enterprises (MNEs) in Emerging Markets
The Case of Procter & Gamble in China and IndiaMaster's Thesis 2014 -
Benefit cost analysis of producing Shea butter
Bachelor Thesis 2014 -
Private Labels in India. An Analysis of Consumer Perception and Attitude
Doctoral Thesis / Dissertation 2011 -
Retail Performance Management in the Luxury Industry
Status-quo and Future OutlookBachelor Thesis 2010 -
Strategic Management Practices and Challenges. The Case of Small and Medium Scale Enterprises in Harare
Doctoral Thesis / Dissertation 2014