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Market analysis
Term Paper 2003 -
Definitions and Models of Intercultural Communication
Term Paper (Advanced seminar) 2002 -
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Brands in the Retrospective. A consumer motivation study
Master's Thesis 2004 -
Entry strategies in the Chinese market
Diploma Thesis 2004 -
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Understanding the role of culture: Fons Trompenaars's concept
Seminar Paper 2005 -
Changes in value of the Generation 50 plus and the effects on retail marketing
Diploma Thesis 2006 -
Motivation in Open Innovation - An Exploratory Study on User Innovators
Diploma Thesis 2006 -
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Impact of the Color Red on the Marketing of Consumer Goods
Bachelor Thesis 2007 -
Risk measures - value at risk and beyond
Master's Thesis 2007 -
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods companyDiploma Thesis 2007 -
Development of a new competence and behaviour model for skills in working with people for project managers
Doctoral Thesis / Dissertation 2006 -
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Successful Promotion of Consumer Goods in Vietnam
An Exploratory Investigation of Vietnamese Consumers and CultureDiploma Thesis 2008 -
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Leadership qualities - Is there a perfect leader?
Term Paper 2008 -
Cultural Differences in the Perception of Brand Personalities
Between German and Polish CustomersMaster's Thesis 2008 -
The impact of New World wines upon the UK market
Bachelor Thesis 2007