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Das Stimulus-Response-Modell - Urmutter der Wirkungsforschung oder Mythos der Kommunikationswissenschaft?
Author:
Ingrid Lommer (Author)
Subject:
Communications - Theories, Models, Terms and Definitions
Category:
Seminar Paper, 2003
Price:
US$ 0.99
Die Variablen der Wirkungsforschung in klassischen Studien der Persuasionsforschung: Die Yale Studies
Author:
Oliver Heil (Author)
Subject:
Communications - Theories, Models, Terms and Definitions
Category:
Seminar Paper, 2002
Price:
US$ 0.99
