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Influencer Marketing in Instagram. Funktioniert Werbung noch nach dem 6-Stufen-Modell von 1961?
Anwendung eines Kommunikationsmodells aus der Werbewirkungsforschung auf ein digitales "Kommunikationsinstrument"
Author:
Anonymous
Subject:
Communications - Media Economics, Media Management
Category:
Term Paper, 2016
Price:
US$ 14.99
