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Globale Marken auf lokalen Märkten. Die Bedeutung des kulturellen Kontexts bei der Entwicklung von Werbebotschaften anhand ausgewählter Beispiele aus der Automobilindustrie
Author:
Anna-Lena Höcker (Author)
Subject:
Business economics - General
Category:
Master's Thesis, 2010
Price:
US$ 30.99
