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Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context
Introducing a Framework of Legitimation Strategies
Authors:
Philipp Constantin Müller-Buttmann (Author)
Marvin Eberhard (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Master's Thesis, 2019
Price:
US$ 0.99