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Sportsponsoring und Sportbranding. Das Zusammenspiel von Marke und Sponsoring im Profifußball
Dargestellt am Beispiel deutscher und österreichischer Profifußballvereine sowie ihrer Sponsoren, Vermarkter und Fans
Author:
Brunhilde Fellermeier (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Master's Thesis, 2011
Price:
US$ 42.99
