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Moderatoreffekten
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Moderatoreffekten
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PLS - Untersuchung von Moderatoreffekten mit PLS im Kontext des selektiven Demarketings
Author:
Anne Tausch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper, 2008
Price:
US$ 17.99
Moderator- vs. Mediatoreffekte in kausalanalytischen Untersuchungen
Authors:
B.Sc. Philip Sipos (Author)
Isabell Glombitza (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper, 2012
Price:
US$ 20.99
