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Konsumentenpersönlichkeit
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Menschen und ihre Autos
Analyse einer potentiell kongruenten Beziehung zwischen KonsumentInnen- und Markenpersönlichkeit im Automobilbereich
Author:
Alexandra Schels (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis, 2014
Price:
US$ 45.99
