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Save the Whales - Don't Cry for Them! How the Social Movement Brand ‘Sea Shepherd Conservation Society’ Eludes Compassion Fatigue through Branding

by Marcel Weigel (Author)

Master's Thesis 2015

Communications - Public Relations, Advertising, Marketing, Social Media
Der Profisportler. Vom Held zur Marke

by Phillip Gebauer (Author)

Bachelor Thesis 2016

Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media
Wie vermarkten sich (Spitzen-)SportlerInnen? Eine Analyse der Vermarktung Cristiano Ronaldos

by Alexander Friedl (Author)

Bachelor Thesis 2018

Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media