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Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brandsMaster's Thesis 2011 -
The theory of access replacing ownership on the example of spotify
Bachelor Thesis 2010 -
Securitization of Intellectual Property as a Funding Alternative
Master's Thesis 2005 -
The Economics Impact of Access versus Ownership. An Analysis of Spotify
A Manifesto For The Digital Age RevolutionBachelor Thesis 2016 -
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Master's Thesis 2012 -
Creativity as a Shortcut to Economic Prosperity
Can emerging economies find shortcuts in their economic development through applying their creative potential?Master's Thesis 2012 -
What Drives Motivation to Participate Financially in a Crowdfunding Community?
Master's Thesis 2007 -
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und ÖsterreichDiploma Thesis 2005 -
The Development of Internationally Exploitable European TV Fiction
Thesis (M.A.) 2004 -
Foundations in Austria - Roles and visions
Doctoral Thesis / Dissertation 2003 -
Building Scalable and Smart Multimedia Applications on the Semantic Web
Doctoral Thesis / Dissertation 2009 -
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United CulturesBachelor Thesis 2006 -
A New Framework For Combating Piracy And Counterfeiting
Master's Thesis 2004 -
Is the Digital World a real Eldorado for Luxury Brands?
Master's Thesis 2013 -
International Mergers & Acquisitions, Cooperations and Networks in the e-Business Industry
Focused on Google, Yahoo, MSN, YouTube, MySpace, Facebook, Studivz and othersDiploma Thesis 2007 -
Motivation in Open Innovation - An Exploratory Study on User Innovators
Diploma Thesis 2006 -
Marketing the destination Kühlungsborn in Switzerland: A marketing concept
Diploma Thesis 2004 -
The role of viral advertising in brand equity building
Bachelor Thesis 2014 -
Valuing young companies. A member-based approach
Diploma Thesis 2015