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Globalisation vs. Localisation of Marketing 30 years after Theodore Levitt. Analysis, Survey and Comparison of the German and Turkish skincare markets
Nivea, Clinique, Vichy, Diadermine and Skinceuticals as examplesMaster's Thesis 2018 -
The Development of an E-Commerce Model in the Luxury Industry
Bachelor Thesis 2017 -
Corporate Social Responsibility and Brand Value in Luxury
Doctoral Thesis / Dissertation 2017 -
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Which Factors Determine the Success or Failure of Startup Companies?
A Startup Ecosystem Analysis of Hungary, Germany and the USMaster's Thesis 2017 -
