Excerpt
Table of contents
1 Introduction
2 SWOT analysis
3 Indicators of crisis
4 Reaction and turnaround process
5 Insolvency proceeding
6 Conclusion
Appendix
Appendix 1: Brand awareness of German carriers [December 2016]
Appendix 2: Development of Interests, Taxes, Depreciations, Amortisations and Rent as well as Costs of Goods Sold in % of Sales of Air Berlin 2006-2016
Appendix 3: Stock price development Air Berlin plc 2007-2016 [in euros]
Appendix 4: Development of number of aircrafts and offered destination of Air Berlin 2006-2016
Appendix 5: Development of number of passengers Air Berlin vs. Lufthansa 20062016 [in million passengers]
Bibliography
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- Anonymous, 2020, The process of crisis detection, reorganisation and restructuring using the example of Air Berlin, Munich, GRIN Verlag, https://www.grin.com/document/960374
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