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Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016


Term Paper, 2015

21 Pages, Grade: 1,8


Excerpt


Table of Contents

1 Introduction

2 Marketing Audit for Evian
2.1 Overview of the Brand
2.2 Unique Selling Proposition
2.3 Current Advertising
2.4 Target Audience

3 Market Analysis
3.1 Market Drivers
3.2 PEST Analysis
3.3 Main Competitors
3.4 Market Outlook and Future Trends
3.5 SWOT Analysis for Evian

4 Marketing Communications Plan
4.1 The Overall Strategy and Objectives
4.2 Message Content
4.3 Communication Tools
4.4 Media
4.5 Budgeting

5 Comparison of Advertising in the UK and Germany

6 References

Excerpt out of 21 pages

Details

Title
Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016
College
Anglia Ruskin University
Grade
1,8
Author
Year
2015
Pages
21
Catalog Number
V956865
ISBN (eBook)
9783346305237
ISBN (Book)
9783346305244
Language
English
Keywords
Marketing, Communications Plan, Evian, Germany, UK
Quote paper
Laura Schmiedl (Author), 2015, Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016, Munich, GRIN Verlag, https://www.grin.com/document/956865

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