Résumé ou Introduction
Siemens Gamesa, a leading renewable energy company, is the focus of this article, which examines its internationalisation strategy in Russia and Taiwan. First, the need for internationalisation and its complexity is discussed to set the context for Siemens Gamesa's expansion. The OLI paradigm (organisation, localisation, internalisation) is then presented as a framework for the internationalisation strategy. Special attention is given to the PEST (Political, Economic, Social, Technological) analysis for Russia and Taiwan, which provides critical insights into the specific challenges and opportunities in these markets. The article closes with a conclusion that summarises the key findings and discusses implications for the future of Siemens Gamesa in these regions.
- Citation du texte
- Sven Wahlers (Auteur), 2020, The Company "Siemens Gamesa". Internationalization Strategy in Russia and Taiwan, Munich, GRIN Verlag, https://www.grin.com/document/915195
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