The Company "Siemens Gamesa". Internationalization Strategy in Russia and Taiwan


Academic Paper, 2020

18 Pages, Grade: 1,0


Abstract or Introduction

Siemens Gamesa, a leading renewable energy company, is the focus of this article, which examines its internationalisation strategy in Russia and Taiwan. First, the need for internationalisation and its complexity is discussed to set the context for Siemens Gamesa's expansion. The OLI paradigm (organisation, localisation, internalisation) is then presented as a framework for the internationalisation strategy. Special attention is given to the PEST (Political, Economic, Social, Technological) analysis for Russia and Taiwan, which provides critical insights into the specific challenges and opportunities in these markets. The article closes with a conclusion that summarises the key findings and discusses implications for the future of Siemens Gamesa in these regions.

Details

Title
The Company "Siemens Gamesa". Internationalization Strategy in Russia and Taiwan
College
University of South Wales
Grade
1,0
Author
Year
2020
Pages
18
Catalog Number
V915195
ISBN (eBook)
9783346275172
ISBN (Book)
9783346275189
Language
English
Keywords
Internationalisierung, Erneuerbare Energien, Siemens, Wind
Quote paper
Sven Wahlers (Author), 2020, The Company "Siemens Gamesa". Internationalization Strategy in Russia and Taiwan, Munich, GRIN Verlag, https://www.grin.com/document/915195

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