Abstract or Introduction
The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not “only” marketing experts, but primarily motivators and moderators of internal marketing, using intensive communication to pass on benefit potential and feelings of solidarity to their target groups and to create the necessary willingness for co-operation.
- Quote paper
- Lenz Raimund (Author), 2008, Special features of tourism marketing, Munich, GRIN Verlag, https://www.grin.com/document/91409
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