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Social Media Marketing. Marketingstrategien von Facebook und Instagram


Term Paper, 2019

18 Pages, Grade: 2,0


Excerpt


Inhaltsverzeichnis

l.Einleitung
1.1 Grundbegriffe des Social Media

2. VierKommunikationswege
2.1 Dialog Media
2.2 Company Content based Media
2.3 User Content based Media
2.4 Third Party based Media

3.Typologisierung&Charakterisierunganhandvon
3.1 Kosten
3.2 Zeit
3.3 Glaubwiirdigkeit
3.4 Anderbarkeit
3.5 Regionalitat
3.6 MedialeAusrichtungsformen

4. Virales Marketing

5. Crowdsourcing

6. Monitoring

7. Praxisbeispiele
7.1 Facebook
7.1.2 Werbeanzeigen
7.2Instagram
7.2.2 Storytelling
7.2.3 Werbeanzeigen
7.2.4 Influencer Marketing

8. Fazit

Excerpt out of 18 pages

Details

Title
Social Media Marketing. Marketingstrategien von Facebook und Instagram
College
University of Education Freiburg im Breisgau  (Institut für Erziehungswissenschaft)
Course
Management und Marketing sozialer Einrichtungen
Grade
2,0
Author
Year
2019
Pages
18
Catalog Number
V902396
ISBN (eBook)
9783346193551
ISBN (Book)
9783346193568
Language
German
Keywords
facebook, instagram, marketing, marketingstrategien, media, social
Quote paper
Jonas Leibinger (Author), 2019, Social Media Marketing. Marketingstrategien von Facebook und Instagram, Munich, GRIN Verlag, https://www.grin.com/document/902396

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