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When a brand gets wings. Red Bull's secret of marketing success

Name: When a brand gets wings. Red Bull's secret of marketing success
Price: 17.95 EUR
Availability: InStock
Author: Sabine Buchholz
ISBN: 978-3-638-90612-8

Essay, 2005

10 Pages, Grade: 1,0

Sabine Buchholz (Author)

Abstract or Introduction

The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

Details

Title: When a brand gets wings. Red Bull's secret of marketing success
College: University of Southampton (University of Southampton - Centre for Language Study)
Course: Intermediate English for Business
Grade: 1,0
Author: Sabine Buchholz (Author)
Year: 2005
Pages: 10
Catalog Number: V82618
ISBN (eBook): 9783638906029
ISBN (Book): 9783638906128
File size: 377 KB
Language: English
Keywords: When, Intermediate, English, Business

Quote paper: Sabine Buchholz (Author), 2005, When a brand gets wings. Red Bull's secret of marketing success, Munich, GRIN Verlag, https://www.grin.com/document/82618

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