Current and Past Marketing Strategies of Microsoft


Research Paper (postgraduate), 2003

9 Pages


Abstract or Introduction

In today’s hyper-competitive world, organizations must fight tooth and nail to become successful in an industry, and work even harder to maintain that success. Each component of an organization’s business must be as efficient and effective as possible, in order to create sustainable competitive advantages. This includes marketing strategies. Marketing strategies must be developed and implemented to utilize an organization’s strength to take advantage of the opportunities the company has identified, while protecting it from any outside threats. Microsoft Corporation has been extremely successful for doing just that. This paper will give a brief overview of Microsoft Corporation, a discussion of marketing strategies in general, and finally what strategies Microsoft has used in the past and the present to reach the pinnacle of their industry.

Details

Title
Current and Past Marketing Strategies of Microsoft
College
University of Phoenix
Author
Year
2003
Pages
9
Catalog Number
V60773
ISBN (eBook)
9783638543606
ISBN (Book)
9783656798903
File size
376 KB
Language
English
Keywords
Current, Past, Marketing, Strategies, Microsoft
Quote paper
Kimberly Wylie (Author), 2003, Current and Past Marketing Strategies of Microsoft, Munich, GRIN Verlag, https://www.grin.com/document/60773

Comments

  • sonam wangmo on 8/26/2010

    what are the current strategy of microsoft companies?

Look inside the ebook
Title: Current and Past Marketing Strategies of Microsoft



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