Résumé ou Introduction
This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and what type of business could benefit most from this concept. And finally, reintermediation as a concept is discussed and which type of business could benefit most from this concept.
- Citation du texte
- Kimberly Wylie (Auteur), 2003, E-Commerce and E-Business Questions, Munich, GRIN Verlag, https://www.grin.com/document/60673
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