How do multinational companies from emerging markets gain competitive advantages in global markets?

Table of Content

Abstract

Table of Content

List of Tables

List of Figures

List of Abbreviations

1. Introducti
1.1. Context and Problem
1.2. Current State of Research
1.3. Methodology
1.4. Structure of the thesis

2. Theoretical framework
2.1. Characteristics of Emerging Market Multinationals
2.2. Reasons for the Internationalisation of EMNEs
2.3. Selected Theories on Identifying Competitive Advantages
2.3.1. Mintzberg’s SWOT Analysis
2.3.2. Rugman’s FSA / CSA Matrix
2.3.3. The Market-Based-View in Extension of Porter’s Five Forces
2.3.4. Linking the Resource-Based-View with the VRIO Framework

3. Empirical Cases of Tata Motors and Leno
3.1. Tata Motors
3.1.1. Business Strategy and Acquisitions
3.1.2. Performance Analysis
3.1.3. Results of the Tata Motors Case
3.2. Lenovo Group
3.2.1. Business Strategy and Acquisitions
3.2.2. Performance Analysis
3.2.3. Results of the Lenovo Case

4. Conclusio
4.1. Summary
4.2. Managerial Implications
4.2.1. Innovation
4.2.2. International Value Chain Configuration
4.2.3. Offshore M&A
4.3. Theoretical Implications for further Research
4.4. Limitations

Bibliography

Appendix