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Social media usage in Swiss luxury hotels

An investigation in marketing communication processes for the development of innovative marketing strategies


Master's Thesis, 2014

98 Pages, Grade: A


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Details

Title
Social media usage in Swiss luxury hotels
Subtitle
An investigation in marketing communication processes for the development of innovative marketing strategies
College
The University of Liverpool
Grade
A
Author
Year
2014
Pages
98
Catalog Number
V539142
ISBN (eBook)
9783346156938
ISBN (Book)
9783346156945
Language
English
Keywords
Social Media, Tourism, Marketing, Global Marketing, Kommunikation, Kommunication, Hotel, Hotellerie, Toursimus
Quote paper
Bettina Fuesselberger (Author), 2014, Social media usage in Swiss luxury hotels, Munich, GRIN Verlag, https://www.grin.com/document/539142

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