Abstract or Introduction
The term ‘cognitive bias’, also known as ‘psychological bias’, was first mentioned by Amos Tversky and Daniel Kahneman at the beginning of the 1970s. It describes a phenomenon which happens uncountable times a day within the human brain: making decisions and judging issues although facing various limitations, such as, information or time. By using a heuristic tool one reaches a satisfying conclusion (cf. Wilke and Mata, 2012)
The paper on hand focuses on the confirmation bias.
- Quote paper
- Lisa-Marie Langfeld (Author), 2015, Cognitive Bias. The Confirmation Bias, Munich, GRIN Verlag, https://www.grin.com/document/535910
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