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International Brand Expansion of Aldi


Essay, 2019

23 Pages, Grade: 1.0

Anonymous


Excerpt


Table of Contents

1 Introduction

2 Company Profile

3 International Marketing Concept

4 Analysis of Finland as a Potential Target Market
4.1 PESTEL Analysis
4.2 Porter's Five Forces
4.3 SWOT Analysis

5 Recommendations

6 Conclusion

References

Appendices

Excerpt out of 23 pages

Details

Title
International Brand Expansion of Aldi
College
University of Lincoln
Grade
1.0
Year
2019
Pages
23
Catalog Number
V535670
ISBN (eBook)
9783346130785
ISBN (Book)
9783346130792
Language
English
Notes
fictitious brand expansion of Aldi into the Finnish market
Keywords
PESTEL, Porters Five Forces, SWOT-Analysis, International Marketing, International Brand Expansion
Quote paper
Anonymous, 2019, International Brand Expansion of Aldi, Munich, GRIN Verlag, https://www.grin.com/document/535670

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