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A Brief Introduction to the UK Sponsorship Industry

Name: A Brief Introduction to the UK Sponsorship Industry
Price: 5.99 EUR
Availability: InStock
Author: Nicole Lorat
ISBN: 978-3-638-47397-2

Term Paper, 2005

8 Pages, Grade: B (credit)

Nicole Lorat (Author)

Abstract or Introduction

Since its beginning in the mid 60s the UK sponsorship industry has been growing rapidly as a form of marketing communications.

Although only being a small part of the overall marketing spends, its growth in acceptance indicates it to be a useful tool to communicate with selected target audiences.

This report looks at the history of sponsorship, the reason for its growth within marketing communications, recent trends and how to develop sponsorship activities.

I also looks at reasons for sponsorship activities, advantages, disadvantages of sponsoring as well as ethical issues and performance evaluation.

Details

Title: A Brief Introduction to the UK Sponsorship Industry
Grade: B (credit)
Author: Nicole Lorat (Author)
Year: 2005
Pages: 8
Catalog Number: V51417
ISBN (eBook): 9783638473972
ISBN (Book): 9783656815129
File size: 444 KB
Language: English
Notes: The CIM Chartered Institute of Marketing is a UK based professional institute. This assignment was an exam work for the Professional Diploma in Marketing in the subject marketing communication. It covers the historical background and current trends in sponsorship, how and why sponsorship activities are developed together with a critical evaluation of sponsorship activities and appreciation of ethical issues.
Keywords: Sponsorship

Quote paper: Nicole Lorat (Author), 2005, A Brief Introduction to the UK Sponsorship Industry, Munich, GRIN Verlag, https://www.grin.com/document/51417

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