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Client Agency Relationship

Name: Client Agency Relationship
Price: 17.95 EUR
Availability: InStock
Author: Nicole Lorat
ISBN: 978-3-640-43888-4

Term Paper, 2005

10 Pages, Grade: B (Credit)

Nicole Lorat (Author)

Abstract or Introduction

The relationship between client and agency can make a difference between success or failure and the ability to work together successfully in the long-term.

This report evaluates the client/agency relationship based on a practical example and provides recommendations to improve or terminate the relationship.

It can be used as a guideline to review ones client agency relationship and take relevant steps to improve the outcomes of this working relationship.

Details

Title: Client Agency Relationship
Grade: B (Credit)
Author: Nicole Lorat (Author)
Year: 2005
Pages: 10
Catalog Number: V51416
ISBN (eBook): 9783638473965
ISBN (Book): 9783640438884
File size: 463 KB
Language: English
Notes: The CIM Chartered Institute of Marketing is a UK based professional institute. This assignment was an exam work for the Professional Diploma in Marketing in the subject marketing communications. The assignments covers the analysis of the agency / client relationship using a practicable example, defining activities, evaluating quality and critically evaluating communication, responsibilities and operational processes.
Keywords: Client, Agency, Relationship