Extrait
Table of contents
Executive summary
Chapter 1: Introduction
Chapter 2: Case brief
Chapter 3: Problem statement and analysis
3.1 Statement of the problem
3.2 Research method
3.3 Conceptual framework
3.4 Relevant literature review
3.5 Proposed plan of analysis
3. 6 Sources of data
3.7 Ethical considerations
Chapter 4: Analysis and Findings
4.1 An assessment of the current position
4.2 Alternative future scenarios
4.3 Resource Constraint Evaluation
Chapter 5: Proposed solutions to the problem
5.1 Integrated discussion of the analysis
5.2 Recommendations and proposed plan of action
5.3 Critical assumptions to the analysis
5.4 Implications for stakeholders
5.5 Limitations of the study, scope for future research
Chapter 6: Application to another case
6.1 Description of the competitive firm’s situation
6.2 Test of the M&S’s recommendations on the Next plc
References
Appendices
- Citation du texte
- Katarzyna Szydlowska (Auteur), 2017, The future business strategy of Marks and Spencer, Munich, GRIN Verlag, https://www.grin.com/document/512516
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